I don’t know if you do know this or not but university is quite annoying and I feel like I may be wasting my time. Sure, I met some great friends who are still my friends to this very day. This is my final year and it is getting harder.
Anyway, I realised that I actually learned some things from the uni. I study marketing degree and while I consider myself as content creater (no longer internet marketer, times change, you know 😉 ), uni is not what I actually expected. I really wanted to learn more about digital marketing however, even traditional marketing has something (or should I say, a lot of things) in common with digital marketing.
What I really learned from uni that is very useful is marketing with quantitative segmentation. That is very good to know especially when you use Facebook ads. Instead of targeting one country (such as UK), you target up to 25 European countires (I believe that it’s the limit they allow you to advertise per advertisement set) and then you target by people’s interests. That is pretty much what quantitative segmentation is.
For my own campains, I target 25 European countries and I target those people who are passionate about lindy hop. That works very well when growing fan page that is about lindy hop. In about half year, I grew fan base from 500 to 3,000+ at the budget of £1/day.
But then again, it always depends on your advertisement itself – banner, text, headline, etc … but I will not get into too much details here. I just wanted to reflect on it as I am writing the project for my university.